rowan Posted May 10, 2014 Share Posted May 10, 2014 I don't think this has been shown on UK television but there's this lovely advert for Levi's stretch jeans danced by members of the National Ballet of Korea - http://www.youtube.com/watch?v=_iP98UCelGY And on a less lyrical tack, there's a recent one for baby milk in which baby girl grows up to be a ballet dancer, baby boy grows up to be an architect or a mountaineer... And I seem to remember an ad for one of the financial companies last year about planning for unexpected expenses with children - such as dental braces, or becoming a cellist, or a ballet dancer... 2 Link to comment Share on other sites More sharing options...
Terpsichore Posted May 10, 2014 Share Posted May 10, 2014 (edited) I think that's a lovely advert for many reasons. On another point, wouldn't it be nice to wear jeans that stretch like that here. Post Script YouTube has suggested this clip which is perhaps nearer to home Edited May 10, 2014 by terpsichore Link to comment Share on other sites More sharing options...
mimi66 Posted May 10, 2014 Share Posted May 10, 2014 ...or this.... http://www.youtube.com/watch?v=vnj9uwIGwi8 Link to comment Share on other sites More sharing options...
Melody Posted May 10, 2014 Share Posted May 10, 2014 Trying with another browser to see if I can get the Streets of New York video to embed. 1 Link to comment Share on other sites More sharing options...
mimi66 Posted May 13, 2014 Share Posted May 13, 2014 Found a link to "making of " that Baileys 2013 Christmas ads. A lot goes into what ends up just over 2 min... 2 Link to comment Share on other sites More sharing options...
Ellie Posted May 13, 2014 Share Posted May 13, 2014 Thanks mimi ! 1 Link to comment Share on other sites More sharing options...
MayKwok Posted May 16, 2014 Share Posted May 16, 2014 And might this possibly be how not to do a dance advert? 3 Link to comment Share on other sites More sharing options...
Anna C Posted May 16, 2014 Share Posted May 16, 2014 Yikes! 5 Link to comment Share on other sites More sharing options...
Nina G. Posted May 16, 2014 Share Posted May 16, 2014 re. Post 40: this type of advert clearly illustrates JulieW' points (Post 23) 1 Link to comment Share on other sites More sharing options...
Ian Macmillan Posted May 16, 2014 Share Posted May 16, 2014 Tamara Rojo is also deeply unimpressed by that ad at #40, putting this on Twitter earlier today: @TamaraRojo1: Sick and tired of fake ballerinas being used for advertising. Complete lack of respect! The link she used is to the same YouTube video and the comments that are accumulating under it seem equally dismissive. 2 Link to comment Share on other sites More sharing options...
2dancersmum Posted May 16, 2014 Share Posted May 16, 2014 (edited) I believe that ad has come in for a lot of criticism - unsurprisingly - on a lot of social media - I came across this : http://www.adweek.com/adfreak/trained-dancers-are-completely-appalled-ballet-ad-free-people-clothing-157682 edited for spelling mistake Edited May 16, 2014 by 2dancersmum Link to comment Share on other sites More sharing options...
mimi66 Posted May 17, 2014 Share Posted May 17, 2014 (edited) I can just imagine the conversation between the director and the casting agent... D "She looks great! Can she do a bit of ballet?" CA "Oh, yes! She isn't a professional ballet dancer, but she has been taking dance lessons. Anyway she did ballet for a couple of years..." D "Oh, then she must be nearly as good as professonals then! Besides, it's not as if we are doing Swan Lake..." .... All those close-ups and slow-mos showing off not pointed feet...Could they not at least use a body double for the close up, if they had to include those shots? Edited May 17, 2014 by mimi66 3 Link to comment Share on other sites More sharing options...
Melody Posted May 17, 2014 Share Posted May 17, 2014 After Black Swan, I assume they wouldn't care if they were doing Swan Lake, since obviously after a short time of training, anyone can dance Odette-Odile. 3 Link to comment Share on other sites More sharing options...
Guest Autumn days Posted May 17, 2014 Share Posted May 17, 2014 (edited) I wonder if we are perhaps missing the point of the ad? She doesn't say she is a professional, just that she likes to dance. Perhaps the idea is that when you wear their clothes you can just be yourself, be free, do what you like.....? I agree that she can't really dance and it wold have looked a lot better if she wasn't en pointe but who is to say that if you're not a professional dancer you can't still get enjoyment out of dance? Edited for typo Edited May 17, 2014 by mum in a spin 2 Link to comment Share on other sites More sharing options...
Anna C Posted May 17, 2014 Share Posted May 17, 2014 If that many people miss the point of an ad I'd say the ad agency has not got it quite right. ;-) Link to comment Share on other sites More sharing options...
Guest Autumn days Posted May 17, 2014 Share Posted May 17, 2014 That could be true, spanner, but don't forget that the people who have posted on this thread are an infinitesimally small percentage of the overall population and are possibly not the target market for the ad. We are, perhaps, looking at things differently to the general population who may just be thinking, "wow, if I wear those clothes, I too, can do what I want". And if it encourages people to dance, is that a bad thing? 1 Link to comment Share on other sites More sharing options...
Anna C Posted May 17, 2014 Share Posted May 17, 2014 It's not only people on this thread who are commenting on that ad though; there are very many comments all over the internet all saying the same thing. She *appears* to be representing ballet dancers - or at least ballet students - but her technique is that of someone who has only had a few ballet lessons. Which is fine except that someone who has only had a few ballet lessons would and should not be allowed en pointe, especially in centre. Not only does it look grim, it's dangerous and she could so easily have broken an ankle. That's my beef with it; it's irresponsible and potentially dangerous. If she's supposed to be a recreational adult learner then fine, but in that case they should have made it clearer AND she should not have been en pointe. Edited to add: It's not Free People's first faux pas either: http://www.freepeople.com/vintage-1950s-crinoline-ballet-skirt/ 3 Link to comment Share on other sites More sharing options...
2dancersmum Posted May 17, 2014 Share Posted May 17, 2014 It sort of also depends on who their target audience to buy their dance clothing is. True they do not claim the girl is a professional dance but the voice over says she has been dancing/learning since the age of 3 and it hints towards the professional rather than recreational dancer. But perhaps the ad people have achieved their aim in any case as people remember their ad and are talking about it.. 1 Link to comment Share on other sites More sharing options...
Guest Autumn days Posted May 17, 2014 Share Posted May 17, 2014 (edited) I agree with the safety aspect and that photo is truly bad. "It sort of also depends on who their target audience to buy their dance clothing is." They don't really sell dance clothing!! They are a fashion company that has a line of items that look like they could be dance wear but I don't think that they are aimed at dancers! Edited May 17, 2014 by mum in a spin 1 Link to comment Share on other sites More sharing options...
mimi66 Posted May 17, 2014 Share Posted May 17, 2014 (edited) If this ad featured a girl playing the piano (something like one of Chopin peices), she would be playing it with a lot of mistouches (hitting wrong notes, and not being on correct beat) and it would have sounded terrible, even for those untrained ears. And that is while the voice-over would be implying that she has been learning piano at least for over 10 years... (that can happen, too). Then noone thought "that's ok, that is an ad...". I think ads like this one just prove that ballet is not being taken seriously enough... Edited May 17, 2014 by mimi66 2 Link to comment Share on other sites More sharing options...
2dancersmum Posted May 17, 2014 Share Posted May 17, 2014 In my case I have to say that the advert therefore has failed with its aim. I didn't know that they were a fashion company - and the sort of subconscious link in my mind is bad advert = bad clothing, regardless of it is true or not. It certainly does not encourage me to buy their product Link to comment Share on other sites More sharing options...
rowan Posted May 17, 2014 Share Posted May 17, 2014 Unfortunately, top professional ballet dancers and top professional ballet photographers aren't immune to the efforts of the Photoshopper (so it looks to me) in the pursuit of selling stuff - in this case, footwear/tights for a US footwear chain - and all under the brand name American Ballet Theatre as well. The shoes have the drawstrings tied into bows on the outside, and that supporting foot looks distinctly odd. I'd bet that originally Misty Copeland was wearing pointe shoes for this photo. Opinions welcome! Link to comment Share on other sites More sharing options...
alison Posted May 17, 2014 Share Posted May 17, 2014 The supporting leg looks distinctly odd where it joins the body to me: as if it's at the wrong angle, or something. Link to comment Share on other sites More sharing options...
John Mallinson Posted May 17, 2014 Share Posted May 17, 2014 And then there's this: 7 Link to comment Share on other sites More sharing options...
mimi66 Posted May 17, 2014 Share Posted May 17, 2014 (edited) ...and while she may not be exactly a professional ballet dancer (as in she is a member of a ballet company), this is what she can do... It's so funny, however hard you try to fake, your true self (and training) always shines through... Edited May 17, 2014 by mimi66 2 Link to comment Share on other sites More sharing options...
taxi4ballet Posted May 19, 2014 Share Posted May 19, 2014 There are a couple more parodies on youtube - don't know how to post links though Link to comment Share on other sites More sharing options...
Pas de Quatre Posted May 20, 2014 Share Posted May 20, 2014 http://www.marketingmagazine.co.uk/article/1282282/choreographer-inspired-michael-jackson-sony-xperia-z2 A now for something much better! Link is to a whole page, but watch the video (Idon't know how to separate it out). 1 Link to comment Share on other sites More sharing options...
mimi66 Posted May 21, 2014 Share Posted May 21, 2014 Now this is how it should be! Thank you Pas de Quatro for the link! 1 Link to comment Share on other sites More sharing options...
mimi66 Posted May 21, 2014 Share Posted May 21, 2014 Now this is how it should be! Thank you Pas de Quatro for the link! Ooops, sorry, Pas de Quatre for misspeling your name... watching too much DonQ video lately! Link to comment Share on other sites More sharing options...
loveclassics Posted May 21, 2014 Share Posted May 21, 2014 There's just one problem with dancers in adverts. Watching the Nureyev & Friends gala I found myself thinking 'that's the girl from the Baileys ad'. Dreadful I know but I haven't had the chance to see her on stage yet. Link to comment Share on other sites More sharing options...
Nina G. Posted June 7, 2014 Share Posted June 7, 2014 A hair advertisement... Kerastase and Diane Vishneva ( RB "Serenade" dancers take note ) 4 Link to comment Share on other sites More sharing options...
zxDaveM Posted June 8, 2014 Author Share Posted June 8, 2014 A hair advertisement... Kerastase and Diane Vishneva ( RB "Serenade" dancers take note ) wowser! 1 Link to comment Share on other sites More sharing options...
Nina G. Posted June 11, 2014 Share Posted June 11, 2014 ....and another one Eric Underwood for Matches Fashion http://www.matchesfashion.com/mens/the-style-report/world-cup-issue-aw14/london-collections-men-video-eric-underwood Link to comment Share on other sites More sharing options...
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