Scheherezade Posted April 20 Share Posted April 20 (edited) And as someone who purchases a healthy dose of both ballet and opera tickets, I never get offers for either. Edited April 20 by Scheherezade 1 Link to comment Share on other sites More sharing options...
bridiem Posted April 20 Share Posted April 20 22 minutes ago, Scheherezade said: And as someone who purchases a healthy dose of both ballet and opera tickets, I never get offers for either. I suppose the idea is that they're aiming to attract people who wouldn't otherwise book for whatever it is; but surely it would also be helpful if people who do book, book more?! 3 Link to comment Share on other sites More sharing options...
Dawnstar Posted April 20 Share Posted April 20 I've not had any offers for Lucia either, even though I did as suggested in the discussion about who did/didn't receive offers for the MacMillan Triple & changed my email preferences. Since then I keep on getting emails exhorting me to dine in the ROH restaurant or buy gifts in the ROH shop but no ticket offers. Given I've been seeing opera at the ROH for 20 years but in the last few years I've been to a lot more ballet than opera, and I've never seen their Lucia production, I would have thought the ROH would consider me a prime target for ticket offers to try to get me to increase my opera viewing again, but evidently they disagree. 1 Link to comment Share on other sites More sharing options...
Scheherezade Posted April 20 Share Posted April 20 9 minutes ago, Dawnstar said: I keep on getting emails exhorting me to dine in the ROH restaurant or buy gifts in the ROH shop but no ticket offers. Me too, Dawnstar, and that’s it. 2 Link to comment Share on other sites More sharing options...
Dawnstar Posted April 20 Share Posted April 20 And the way (non-offer) ticket prices have risen in the last few seasons I can't afford to do either even if I wanted to! 1 Link to comment Share on other sites More sharing options...
Fonty Posted April 20 Share Posted April 20 Well, I get emails about everything - ballet, opera, restaurants, gift shop. But the only offers I have ever had have been for opera. Which I have never attended. And yes, the most recent one was the 40 % off for Lucia. If anyone is interested, send me a PM and I will let you know what the details are. 1 Link to comment Share on other sites More sharing options...
alison Posted April 20 Share Posted April 20 5 hours ago, Candleque said: Technically this should be under "how NOT to promote ballet" or "how to promote opera" but I thought it was interesting that the Royal Opera House has sent me three marketing emails with a whopping 40% off Lucia di Lammermoor offer. I'm still waiting to see if I get one of those. If it was off the cheaper seats as well, I might be tempted. 1 Link to comment Share on other sites More sharing options...
Candleque Posted April 20 Share Posted April 20 4 hours ago, capybara said: Added to which (as a purchaser of only ballet tickets) all my automatic ROH social media feed is opera. I write in with suggestions for ballet content on socials to no avail . Too bad they aren't listening. This to me is another indicative factor as to why so much ROH marketing seems illogical. They seem caught up in their own self image as 'The House' and ignore that the main brand to ticket buyers is either the Royal Ballet or the Royal Opera. Yes some people like both, but they are different art forms with content that should not be treated the same. Ballet is HUGE on Instagram, but the Royal Ballet doesn't even have their own account. What a miss. As someone who works in marketing, I am forever amazed at how little they care about the needs of their different audiences or understand how digital platforms actually work. 5 Link to comment Share on other sites More sharing options...
Candleque Posted April 20 Share Posted April 20 11 minutes ago, alison said: I'm still waiting to see if I get one of those. If it was off the cheaper seats as well, I might be tempted. The Lucia emails I received say: "*offer is only available on the top two price bands and does not apply to boxes" (Not wanting to post the code here for fear of breaking a forum rule, I would suggest that a phone call to the box office asking about the offer would probably result in them giving it to that customer. My opinion.) Link to comment Share on other sites More sharing options...
HelenHelen Posted April 20 Share Posted April 20 A Lucia discount code for £30 tickets for Monday's performance was posted in another thread, if that is useful for anyone. The offer price then appears when you choose a seat, seems to work all over the auditorium. Link to comment Share on other sites More sharing options...
Dawnstar Posted April 20 Share Posted April 20 1 hour ago, Candleque said: Too bad they aren't listening. This to me is another indicative factor as to why so much ROH marketing seems illogical. They seem caught up in their own self image as 'The House' and ignore that the main brand to ticket buyers is either the Royal Ballet or the Royal Opera. Yes some people like both, but they are different art forms with content that should not be treated the same. Ballet is HUGE on Instagram, but the Royal Ballet doesn't even have their own account. What a miss. As someone who works in marketing, I am forever amazed at how little they care about the needs of their different audiences or understand how digital platforms actually work. There is a Royal Ballet Twitter account but the last time anything was posted was nearly a year ago. Now it's only the Royal Opera House account that posts regularly. So they definitely seem to be pushing the venue as a whole rather than either of the two artforms that share it. Well, I say two artforms but based on their posts they seem to think they also host a third artform: catering! 8 Link to comment Share on other sites More sharing options...
Scheherezade Posted April 20 Share Posted April 20 4 minutes ago, Dawnstar said: Well, I say two artforms but based on their posts they seem to think they also host a third artform: catering! Well, catering and retail. Both of which seem to be given far more prominence than the performing arts. 6 Link to comment Share on other sites More sharing options...
MAB Posted April 21 Share Posted April 21 14 hours ago, Scheherezade said: Well, catering and retail. Both of which seem to be given far more prominence than the performing arts. I don't know of any other major house that operates in the same way. I'm getting sick to the back teeth with clambering over push chairs and competing with non opera goers for a seat on the amphi terrace. Even San Carlo with a huge refreshment area and adjoining garden is strictly for patrons. A shame ROH didn't have the imagination to follow the Monte Carlo model and build a casino to subsidise tickets. 6 Link to comment Share on other sites More sharing options...
Fonty Posted April 21 Share Posted April 21 Talking of catering, I was really surprised when I went to an evening performance of the MacMillan Triple to see how few people were eating in the Floral Hall balcony restaurant. I think there were only about 4 tables in use. Link to comment Share on other sites More sharing options...
Cayetana Posted April 22 Share Posted April 22 On 23/03/2024 at 14:59, OnePigeon said: Why would you wear a tutu to the ROH when you’re not a dancer They didn't wear tutu at performance but before it. She explains here: https://www.instagram.com/reel/C4-vO6ZoDGQ/?igsh=bm5tbWRlcnY3b21m We should keep promoting!! I am always surprised so many people find opera ho. Elitist and I keep reminding them of booking early, Friday rush, Yong ROH and the wonderfulness of it all 1 Link to comment Share on other sites More sharing options...
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