As a parent, I have looked at your site following your last post. We are relatively local to you.
I was not clear on what the dancers will be associates of? Usually, it's RB/Elmhurst /RAD /Ballet Cymru/Morea/London Studio etc. An established company or school. If it is an associate of your school/company, I was not clear on this. The productions you have photographs of look like it's a community dance project? I may be wrong.
As an associate, my DD works closely with company directors and artists and there is a clear focus for the sessions and an end of year performance.
So, to echo what others have said, your site and marketing needs clarifying. Perhaps look at other companies and their associate information... What do they provide? Expect from associates? Charge? Where do they meet? How often? Ages? Who will be teaching? What are their qualifications? What is the aim of the programme - eg. What are we paying for and what will the dancers gain?
It would be fabulous to have more dance opportunities in the South West so I look forward to hearing more about your company. 😊