Press Release: Northern Ballet sets new Box Office record

[Jan McNulty]

Northern Ballet sets new Box Office record

 

Northern Ballet achieves £2.03M in ticket sales for 2016/17   Northern Ballet has earned a record £2.03M in net income from ticket sales for the year 2016/17, the first time the Company has surpassed £2M at the Box Office. During Northern Ballet’s best ever year of sales the Company held the world premières of two new ballets, Jane Eyre and  Casanova, as well as national tours of 1984, Swan Lake, Wuthering Heights, Romeo and Juliet  and Beauty & the Beast.    Northern Ballet’s 2016/17 ticket sales income from its large-scale work equates to an increase of  10% from the previous year. In addition, attendance at Northern Ballet’s productions has  increased by 4.1% from the previous year with almost120,000 people attending the Company’s  innovative and accessible full-length ballets.   Northern Ballet’s dedicated tour of children’s ballets Tortoise & the Hare and Goldilocks & the Three Bears also achieved Box Office success earning almost £170,000 in net ticket sales for 2016/17, an increase of 7.6% from the previous year. More than 46,000 people saw the Company’s children’s ballets over the last 12 months, an increase of more than 6,000.   David Nixon OBE, Artistic Director at Northern Ballet said: ‘I am thrilled that our Communications department has been so successful in promoting and selling our programme regardless of title. This bodes well for the future possibilities of the repertoire and recognises the creative talents not only on stage but within the Company.’   In addition, Development income has risen by 6.8% from £891,000 to £952,000.   Mark Skipper DL, Chief Executive at Northern Ballet said: ‘In more challenging economic times we are delighted that our efforts to increase earned income have brought positive results, whilst at the same time we have been able to maintain levels of creativity with bold and innovative repertoire choices.’   In the new financial year, Northern Ballet will continue with the first national tour of its greatly acclaimed new ballet Casanova before holding the world première of The Boy in the Striped Pyjamas in May followed by a national tour. In the autumn Northern Ballet will hold its third world première of 2017 with The Little Mermaid also followed by a national tour, as well as performances in Bradford of a company première of A Celebration of Sir Kenneth MacMillan, Master Choreographer. Details for early 2018 are to be announced.   Tickets for all 2017 productions are now on sale for all venues. For details and booking information see northernballet.com/whatson   -ENDS-    Notes to Editors   Northern Ballet   Artistic Director – David Nixon OBE   Northern Ballet is one of the UK’s leading ballet companies and the widest touring ballet company in the UK. Bold and innovative in its approach, Northern Ballet is prolific at creating new full-length work with a unique blend of strong classical technique and world-class storytelling. Northern Ballet’s repertoire embraces popular culture and takes inspiration from literature, legend, opera and the classics, pushing the boundaries of what stories can be told through dance.   A champion for the cultural exports of the North, Leeds-based Northern Ballet is dedicated to bringing world-class story ballets to as many people and places as possible, under the leadership of Artistic Director David Nixon OBE. Northern Ballet’s Company of 45 dancers performs a combination of its full-length ballets and specially created ballets for children at almost 50 venues annually.   For more details of Northern Ballet's tour, on sale dates and booking information, please visit  northernballet.com/   National Tour Sponsor   Photo: Northern Ballet’s Jane Eyre. Photo Emma Kauldhar.

[Sim]

Great news and very well done to Northern Ballet!  Janet you will be pleased to hear I have now bought my Casanova tickets for May 9th!