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Press Release: Backes & Strauss and English National Ballet renew partnership

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Backes & Strauss and English National Ballet renew their partnership


Backes & Strauss, the world’s oldest diamond company (est. 1789) is delighted to announce that its partnership with English National Ballet is to continue, entering into its second year.
Marking a celebration of the deepening relationship between these two iconic brands, Artistic Director of English National Ballet, Tamara Rojo is to become a brand ambassador for Backes & Strauss. English National Ballet’s partnership started in 2013 where Tamara endorsed the beautiful Victoria Collection.



Please click here  to view the announcement video.



Led by Tamara Rojo, English National Ballet brings world-class ballet to the widest possible audience through innovative collaborations, creative excellence and bold ways of honouring, and adding to, traditional ballet. Established in 1950 by Dame Alicia Markova, who was widely considered to be one of the greatest classical ballet dancers of the 20th century, English National Ballet will turn 65 next year as the UK's premier ballet company, touring Britain and around the world. Throughout its history, English National Ballet has worked with world-class talent including Rudolf Nureyev, Sir Frederick Ashton, Natalia Markarova and Carlos Acosta. 
With meticulous attention to detail and a rich British heritage, Backes & Strauss is the natural fit to partner with the iconic ballet company. Both London-based brands boast a shared tradition of excellence, immersed in grace, finesse and precision whilst inspired by contemporary design. The collaboration will provide a platform for the two leading British brands to deliver unique experiences to their growing consumer bases.
Tamara Rojo, Artistic Director of English National Ballet said“I am delighted to be an ambassador for Backes & Strauss, and English National Ballet is enormously grateful for its support. I look forward to continuing our collaboration together to highlight our outstanding work.”
Vartkess Knadjian CEO of Backes & Strauss added that "As a company proud of its British heritage we are thrilled to continue our partnership with English National Ballet and Tamara Rojo, the quintessential British dance company that through its creativity broadens the appeal of ballet throughout the world."



Notes to Editors

About Backes & Strauss 
As the world’s oldest diamond company (est. 1789), Backes & Strauss has constantly looked forward, pioneering new diamond cutting techniques and enthralling connoisseurs with its compelling designs.

Today, Backes & Strauss is part of the Franck Muller group. Backes & Strauss and the Franck Muller Group are masters of the art and science of their respective crafts. While Backes &

Strauss is occupied with light and Franck Muller is concerned with time, both share a devotion to mathematical precision.

The result of this meeting of masters is a collection of timepieces so intricate, they are veritable masterpieces both inside and out.

About English National Ballet 
English National Ballet is a world-class ballet company, renowned for creative excellence, innovative collaborations and engaging ways of honouring and enhancing traditional and contemporary ballet. English National Ballet aims to bring ballet to the widest possible audience, touring across the UK and internationally. In 2013/2014 English National Ballet gave over 190 performances to just under 250,000 people. 2014 saw English National Ballet commission and present the critically acclaimed productions Lest We Forget at the Barbican, Le Corsaire at the London Coliseum and on tour, and Romeo & Juliet in-the-round at the Royal Albert Hall.
Under the Artistic Directorship of Tamara Rojo, English National Ballet has increased the amount of new works it has commissioned; working on new productions with contemporary choreographers including Russell Maliphant and Akram Khan performed alongside traditional productions including Derek Deane’s critically acclaimed Swan Lake and Wayne Eagling’s Nutcracker.
English National Ballet has brought some of the greatest dancers from around the world to a UK audience, as well as developing new talent within the Company through events including the annual Emerging Dancer competition and Choreographics, giving dancers the opportunity to develop their craft as performers as well as dance makers.
English National Ballet is committed to making ballet accessible to all, offering tickets from as little as £12 in London and £5 on tour. The My First Ballet… series is a joint venture with the English National Ballet School, offers children the opportunity to see a ballet production created specifically for their age group. 
Through its Engagement department, English National Ballet works with local communities of all ages involving them with ballet through workshops, talks and classes that take place around the country. In 2014 it’s hugely successful Dance for Parkinson’s programme that works with people with Parkinson’s, their carers and families, extended its regional output creating two new hubs in Ipswich and Cardiff. 


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