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Press Release: The Snowman brings Christmas magic back to Peacock Theatre this winter

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Birmingham Rep 

The Snowman 
Peacock Theatre, WC2 
Saturday 18 November - Saturday 30 December  
Tickets: £18 - £55 
Ticket Office: 020 7863 8000 or www.sadlerswells.com 


©The Other Richard 

Christmas classic
The Snowman returns to its Sadler’s Wells home in the West End, Peacock Theatre from Saturday 18 November - Saturday 30 December for its 26th edition. The dance show is an adaptation of the much-loved picture book by Raymond Briggs and the film directed by Dianne Jackson, which originated at the Birmingham Rep. 
Featuring the iconic music and lyrics by Howard Blake, including ‘Walking in the Air’, all played by a live orchestra, The Snowman is directed by Bill Alexander and designed by Ruari Murchison, with choreography by Robert North and Tim Mitchell’s lighting. 


This production for all the family follows the story of a young boy’s adventures when his snowman and new friend comes to life on Christmas Eve. They go on a magical adventure to the North Pole where they meet all sorts of characters including dancing penguins, a snow princess and Father Christmas himself. The Snowman is also a remarkable introduction to dance for children. 

David Fry, Peacock Theatre Programmer, said: “We are delighted to be welcoming back The Snowman this Christmas. 26 years and counting, this wonderful show still retains all the magic that children associate with this time of year. In its innocence and simplicity, it takes us all back to our childhoods which is probably why it has endured so long. When The Snowman starts, so does Christmas!” 

Sean Foley, Birmingham Rep’s Artistic Director, said: The Snowman is a Rep Original production that we’re incredibly proud of. It has become the longest running Christmas show in English theatre history, and we’re thrilled that Sadler’s Wells has given it a home for the past 26 years. Its magical and musical story never fades, and its message of kindness and friendship remains as strong today as when Raymond Briggs conceived the characters.” 

Birmingham Rep 
The Snowman  

Peacock Theatre, WC2 
Run dates: Saturday 18 November - Saturday 30 December  
Running time: 1 hour 50 minutes (including one 20 minute interval) 
Tickets: £18 - £55 
Ticket Office: 020 7863 8000 or www.sadlerswells.com 

About Birmingham Rep  
Birmingham Rep is the only producing theatre in the UK’s Second City. The theatre’s long-running production of The Snowman is celebrating its 29th anniversary as well as its 26th consecutive season at London's Peacock. 
The Rep is the oldest building-based theatre company in the UK. It has an unparalleled pioneering history and has been at the forefront of theatre in this country for over 100 years. It is a registered charity (number 223660).  
The Rep’s mission is to create artistically ambitious popular theatre for, by, and with the people of Birmingham and the wider world.  
The commissioning and production of new work lies at the core of The Rep’s programme and over the last 15 years, the company has produced more than 130 new plays. As well as presenting over 60 productions on its three stages every year, the theatre tours its productions nationally and internationally.  


The Rep’s acclaimed learning and outreach programme is one of the largest and most diverse of any arts organisation in the country. Every year we have over 70,000 contacts with young people and adults in the community on projects from drama or writing workshops to large-scale productions. The Rep is also committed to nurturing new talent through its youth theatre groups, and it offers training for early career writers, directors, and artists through its ground-breaking Rep Foundry theatre-makers programme.  
Many of The Rep’s productions go on to have lives beyond Birmingham. Recent tours and transfers include The Play What I Wrote, Animal Farm, East is East, The Lovely Bones, Brief Encounter, Nativity! The Musical, What Shadows, LOVE, The Winslow Boy, The Government Inspector, Of Mice and Men, Anita and Me, Penguins and The King’s Speech.

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About Sadler’s Wells 
Sadler's Wells is a world-leading dance organisation. We strive to make and share dance that inspires us all. Our acclaimed year-round programme spans dance of every kind, from contemporary to flamenco, Bollywood to ballet, salsa to street dance and tango to tap. 


We commission, produce and present more dance than any other organisation in the world. Since 2005, we have helped to bring more than 200 new dance works to the stage, embracing both the popular and the unknown. Our acclaimed productions tour the world. Since 2005 we’ve produced 64 new full-length works and performed to audiences of more than two million, touring to 51 countries. 

Each year, over half a million people visit our three London theatres - Sadler’s Wells Theatre, Lilian Baylis Studio and Peacock Theatre. Millions more attend our touring productions nationally and internationally or explore our digital platforms, including Sadler’s Wells Digital Stage. In 2024 we’re opening a fourth London venue in Stratford’s Queen Elizabeth Olympic Park. Sadler’s Wells East will house a 550-seat mid-scale theatre, as well as facilities for the Choreographic School and Hip Hop Theatre Academy. 

Supporting artists is at the heart of our work. We have associate artists and companies, which nurture some of the most exciting talent working in dance today. We host the National Youth Dance Company, which draws together some of the brightest young dancers from across the country. Sadler’s Wells Breakin' Convention runs professional development programmes to champion and develop the world’s best hip hop artists, as well as producing, programming and touring groundbreaking hip hop performances. 

Around 30,000 people take part in our learning and engagement programmes every year. We support schools local to our theatres in Islington and Stratford, designing experiences for children and young people to watch, explore and critically engage with the arts. We also run Company of Elders, a resident performance company of dancers aged over 60 who rehearse with renowned artists to make new work for public performances locally, nationally and internationally. 

Sadler’s Wells is an Arts Council England National Portfolio Organisation. 


Stay up to date with everything Sadler’s Wells on social media  
Facebook: @SadlersWells  
Twitter: @Sadlers_Wells  
Instagram: @sadlers_wells  
YouTube: Sadler’s Wells Theatre 

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