Press Release: Northern Ballet / NFU Mutual -New partnership puts customers centre stage

[Jan McNulty]

New partnership puts customers centre stage

 

 

Northern Ballet is delighted to announce a new partnership with the UK’s leading rural insurer, NFU Mutual. The partnership will give NFU Mutual customers the opportunity to enjoy exclusive hospitality at Northern Ballet performances and a unique insight into the world of ballet.

 

 

The insurer, which recently launched a new product for people with high value homes and contents, is creating a series of ‘money can’t buy’ experiences for its customers. The new partnership will enable NFU Mutual customers to meet the Northern Ballet's dancers, enjoy premium seats at its performances and participate in pre-performance talks with the artistic team.

 

 

Speaking about the new partnership, Kate Logan, Sponsorship Specialist at NFU Mutual said: 'At NFU Mutual, our personal, face to face service enables us to really get to know our customers and by partnering with Northern Ballet we can really put our customers ‘centre stage’ and reward them for their loyalty.

 

 

Our sponsorship of Northern Ballet also allows us to engage with the Company’s loyal and passionate supporters in a way that simply would not be possible using conventional marketing methods.'

 

David Nixon OBE, Artistic Director of Northern Ballet said: ‘We are delighted to welcome NFU Mutual as a new partner of our Company. As one of the UK’s leading dance companies we rely on support from corporate partners to enable us to continue our work, to take dance to new heights and extend our creative offering to a wider audience. I’d like to thank NFU Mutual for their support and I look forward to working with them to create unforgettable experiences for their clients and our audiences.’

 

 

Notes to Editors

 

Northern Ballet

Voted Best Company at the 2014 Taglioni European Ballet Awards, Northern Ballet is one of the UK’s five large ballet companies. Based in Leeds it performs throughout the UK as well as overseas. Northern Ballet’s productions mix classical dance and theatre, embracing popular culture and taking inspiration from literature, opera, or giving a unique interpretation of popular classical ballets.

 

 

Northern Ballet is the busiest touring ballet company in the UK and is typically on the road for around 32 weeks of the year. The Company of 47 dancers tours a combination of full- length new work and established repertoire to cities throughout the UK. Northern Ballet introduced a new strand of touring in 2015, widening the Company’s already extensive reach and seeing the Company perform in nine additional venues.

 

 

Northern Ballet tours widely with its ballets for children, the first three of which were adapted for TV by CBeebies, and also performs a mixed programme showcasing the versatility of its dancers.

 

Visit northernballet.com for more information on the Company and tour.

 

NFU Mutual

NFU Mutual is an award-winning, rurally focused general insurance and financial services company that provides insurance, pensions, investments and financial protection to customers from over 300 offices throughout the UK. In contrast to other insurance companies NFU Mutual are owned by their shareholders. An emphasis on excellent customer service and the trust of their clients enables NFU Mutual to consistently excel as an insurance provider.