Terpsichore Posted April 25, 2014 Share Posted April 25, 2014 Today is World Intellectual Property Day. It celebrates the coming into force of the Convention establishing the World Intellectual Property Organization, the UN specialist agency for intellectual property. "What's IP got to do with ballet?" I hear you say. Well quite a lot actually because intellectual property is the collective term for the bundle of rights that protect investment in branding, design, technology and creative works. Copyright protects the outline of the plot, the score, the notation of the dancers' movements, the backcloths, the programme notes and photographs from unauthorized copying. Rights in performances protect dancers, musicians and other performers from unauthorized filming, taping and broadcasting of their work. Trade marks protect the corporate name and logo of the company. Unregistered design rights protect the costume designs from copying and so on. It also provides the basis upon which clothing, DVDs, publications and other merchandise can be licensed and that in turn provides income for companies, theatres and increasingly individual dancers. Carlos Acosta and Darcey Bussell have been particularly adept at creating business opportunities for themselves in this way. One of our most important copyright cases was Massine v De Basil [1936–45] Macg Cop Cas 223, an attempt by the choreographer to prevent an impresario from staging a ballet that he had created. It is a case that is still cited frequently today. Every year a different theme is chosen for the annual celebrations. This year it is "Movies - a Global Passion". That again is relevant to us since we can now see live streaming of ballets and other performances from London and all over the world in cinemas in the remotest corners of the kingdom. Film is also a way of recording ballet. It is the only way we can experience the great dancers of the past - Pavlova, Nijinsky, Karsavina, Martha Graham, Markova, Tallchief and Fonteyn and Nureyev. 1 Link to comment Share on other sites More sharing options...
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