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Press Release: Julie Bowers becomes Director of Artistic Development of bbodance

Jan McNulty

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Julie Bowers becomes
Director of Artistic Development
at bbodance


At the start of its 90th year, bbodance is proud to announce that Julie Bowers has become the organisation's Director of Artistic Development.

Formerly with The Royal Ballet and the Royal Academy of Dance, Julie has dedicated her career to developing programmes that increase access to Ballet training across the UK, Europe, Canada, and the United States.

At bbodance, Julie spearheaded the creation of the organisation's Musical Theatre syllabus and the filming of video syllabi and teaching aids for all bbodance genres. Julie is also instrumental in the creation of a network of professionals — among whom, Sir David Bintley CBE, who recently accepted to become bbodance Vice President — to support the organisation's educational offering at all levels.

"I vividly recall Julie’s first interview. Her passion for dance was infectious – it was a very easy decision! We were rebranding at the time and, with the advantage of hindsight, I find it difficult to think of anyone who would have embraced our new direction with more gusto. Her enthusiasm is boundless, her contribution is immense, and it’s a pleasure to work with her,” said 
bbodance CEO, Robin Bloor.

"Coming full circle, from starting my dance career as a bbodance student to now being given the chance to lead bbodance’s artistic development, is a dream come true. We’ve made huge progress over the last few years and I’m keen to ensure that we continue to develop our status as a landmark of British Ballet, as envisioned by our founder, Edouard Espinosa, 90 years ago," Julie said.

Julie is currently preparing a special edition of bbodance's biggest annual event, Dance Days, which returns to Birmingham this April to celebrate 90 years of bbodance.

– ENDS –

About Julie Bowers

Julie Bowers BA Hons ARAD RT bbodance trained in the bbodance Classical Ballet syllabus at a bbodance school in Staffordshire. After being on the organisation's scheme for talented students, the bbodance Scholars, she progressed to Elmhurst Ballet School, where she was the first-ever Head Girl, and the Royal Ballet Upper School. Julie subsequently became a professional dancer with The Royal Ballet and appeared in Serenade, Consort Lessons, David Bintley's Still Life at Penguin Café, and many other productions.

After retiring in 1991, Julie pursued a BA Joint Honours degree in 
International History and American Studies and taught at Northern Ballet School and The Hammond School (Deputy Head of Dance). Subsequently, at the Royal Academy of Dance, Julie created the very successful RAD Associate Scheme now running throughout the UK, Europe, and Canada, and the Genée Dance Challenge, a competition now held in the UK, Europe, Australia, South Africa, Canada, and the United States. Prior to her current role, Julie served as Head of bbodance Membership and Communications and the bbodance Scholars Scheme. Get in touch  Julie Bowers LinkedIn

About bbodance

Founded in 1930 by Edouard Espinosa and formerly known as the British Ballet Organization (the BBO), bbodance is an international dance awarding organisation with a large membership in the UK and Australasia. bbodance provides Ofqual-recognised syllabi in Musical Theatre, Jazz, Contemporary, Classical Ballet, Modern, and Tap. bbodance also provides comprehensive dance teacher training for Levels 4 to 6, inspiring multi-genre events, and diverse Continuing Professional Development (CPD) courses for teachers. bbodance Patrons include Strictly Come Dancing Judge, Craig Revel Horwood, former Artistic Director of Rambert, Mark Baldwin OBE, and BRB Principal, Brandon Lawrence, a former bbodance Scholar.

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