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Press Release: Sadler’s Wells launches new ticket scheme for young people

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Press Release: Thursday 23 January 2020


Sadler’s Wells launches new ticket scheme for young people


Sadler’s Wells today announces the launch of Barclays Dance Pass, the theatre’s new ticket scheme offering £10 tickets to 16 to 30-year-olds as part of a major partnership with Barclays.


Barclays Dance Pass makes available 10,000 tickets per year at £10 each to those registered with the scheme. No booking fee applies, and registered Barclays Dance Pass holders can purchase two tickets per production. Tickets are available for all productions across the theatre’s venues: Sadler’s Wells Theatre, the Lilian Baylis Studio and The Peacock. The scheme will also apply to performances at the theatre’s new mid-scale venue, opening in Stratford, east London in 2022.


Barclays is supporting Sadler’s Wells by providing a wide range of new audiences with access to ground-breaking work and world-class artists.


Registration to Barclays Dance Pass is free and can be completed via the website here: sadlerswells.com/barclaysdancepass.


Once the ticket scheme launches today at 10am, Barclays Dance Pass holders can book for shows in the Spring 2020 season, beginning with Sadler’s Wells Sampled opening on Friday 31 January. The season also includes the latest in the Composer Series with a focus on Nico Muhly, featuring choreography from Julie Cunningham, Michael Keegan-Dolan and Justin Peck; The Rite of Spring / common ground

a Sadler’s Wells, Pina Bausch Foundation and École des Sables Production; Lloyd Newson’s Enter Achilles co-produced by Sadler’s Wells and Rambert; and UK premieres of works by Sadler’s Wells Associate Artists Crystal Pite and Michael Keegan-Dolan.


To mark the launch of Barclays Dance Pass, Sadler’s Wells is offering the first 10 sign ups a pair of free tickets for the premiere of Message In A Bottle, the new Sadler’s Wells production by Associate Artist Kate Prince, with music by Sting, on Wednesday 19 February.


This new partnership with Barclays supports Sadler’s Wells’ ongoing mission to make and share dance that inspires us all, with an emphasis on young people, both audiences and artists.


Barclays will also become Associate Partner of National Youth Dance Company (NYDC) for the next three years. Run by Sadler’s Wells and funded by the Department for Education and Arts Council England, NYDC creates and performs innovative and influential dance, bringing together the brightest talent from across England to work intensively with Sadler’s Wells’ renowned Associate Artists and visiting companies. Since its creation in 2013, NYDC has worked with 2,800 young dancers, over 80% of whom have gone on to further dance training or professional work. New support from Barclays extends opportunities for talented young dancers from all areas and backgrounds to be part of the company and underlines NYDC's commitment to artistry and accessibility.


Alistair Spalding, Artistic Director and Chief Executive of Sadler’s Wells, said: “Young people are the dance artists and audiences of the future and we are committed to offering them access to the best dance from all over the world. I am delighted that our partnership with Barclays will help us grow the number of 16 to 30-year-olds enjoying our shows, while supporting young dancers to develop and perform on our stage and across the country.”   


Tom Corbett, Head of Sponsorship at Barclays, said: “Barclays is proud to partner with Sadler’s Wells to extend opportunities to young people throughout the country. Over three years, Barclays Dance Pass will give 30,000 young people the opportunity to experience world-class dance at Sadler’s Wells, and our support will enable National Youth Dance Company to provide a diverse, talented group of young artists from across the country an unrivalled opportunity to jump-start their careers.”


Notes to Editors:


About Sadler’s Wells

Sadler’s Wells is a world-leading creative organisation dedicated to dance in all its forms. With a rich theatrical heritage of over three centuries, it offers a year-round programme of performances and learning activities. Our mission is to make and share dance that inspires us all. Our vision is to create, through dance, a depth of connection beyond borders, cultures and languages, so we see ourselves in each other. 


Audiences of over half a million come to Sadler’s Wells’ three London theatres each year, with many more enjoying our touring productions at venues across the UK and around the world and accessing our content through digital channels. Sadler's Wells commissions, produces and presents more dance than any other theatre in the world, embracing the popular and the unknown. Since 2005, we have helped to bring over 170 new dance works to the stage, many of them involving our 16 Associate Artists, three Resident Companies and four Associate Companies – the most exciting talents working in dance today. 


Sadler’s Wells nurtures the next generation of talent through a range of artist development initiatives and reaches over 30,000 annually through our learning and engagement programmes.


Located in Islington, north London, Sadler’s Wells’ current building is the sixth to have stood on site since entrepreneur Richard Sadler first established the theatre in 1683. The venue has played an illustrious role in the history of theatre ever since, with The Royal Ballet, Birmingham Royal Ballet and English National Opera having all started at Sadler's Wells.


Sadler’s Wells is to open an additional mid-scale venue in east London in 2022. The new space will be at the heart of the East Bank project, a new cultural and education district in Queen Elizabeth Olympic Park in Stratford, which will also include the BBC, UAL’s London College of Fashion, UCL and the V&A, including a partnership with the Smithsonian Institution. As well as a 550-seat auditorium, our new venue will include a choreographic school and a hip-hop theatre academy, the first of their kind in the world to be run by a theatre.



About Barclays

Barclays is a transatlantic consumer and wholesale bank offering products and services across personal, corporate and investment banking, credit cards and wealth management, with a strong presence in our two home markets of the UK and the US.


With over 325 years of history and expertise in banking, Barclays operates in over 40 countries and employs approximately 83,500 people. Barclays moves, lends, invests and protects money for customers and clients worldwide.


For further information about Barclays, please visit our website www.barclays.com

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