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Press Release: The Snowman celebrates 20 years in London's West End this Christmas

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The Birmingham Repertory Theatre Production of
The Snowman

The Peacock, WC2A 2HT
Thursday 23 November - Sunday 31 December 2017 
Tickets: £15 - £36
Family Ticket: £115 (four tickets including at least one child)
Ticket Office: 020 7863 8222 or peacocktheatre.com

“Sheer theatrical magic. Go see The Snowman and melt” The Times

Twinkling with festive spirit, The Snowman has transported children into the wintery wonderland of a boy and his magical snowman for a record-breaking 20 consecutive years in London’s West End at The Peacock. With a magical mix of exquisite dancing and live music – including Walking in the Air – friendship is kindled as the two embark on a starry-skied adventure to the North Pole, where they meet dancing penguins, reindeer, Father Christmas, Ice Princess, and escape the clutches of Jack Frost.


Based on the book by Raymond Briggs and the film directed by Dianne Jackson and produced by John Coates, The Snowman is a much-loved festive tradition of storytelling, spectacle and magic. The Birmingham Repertory Theatre production has music and lyrics by Howard Blake, choreography by Robert North, direction by Bill Alexander, design by Ruari Murchison and lighting by Tim Mitchell.

Howard Blake said: I’m thrilled that The Snowman is celebrating an amazing 20 years in London’s West End. There are very few shows that enjoy such a remarkably long life and its continuing success and appeal to new generations of audiences is a tribute to the artistic team that created the show, the dancers, the children, the musicians and Birmingham Repertory Theatre who first staged the production back in 1993. I look forward to many more years of Walking in the Air with audiences old and new.”

Katy Arnander, Director of Artistic Programme at Sadler’s Wells, said: Sadler’s Wells is extremely proud to have hosted The Snowman in London’s West End over the past 20 years. The show never fails to delight audiences and is a great introduction to young children to the world of dance and theatre. Over the past 20 years, children continue to be enchanted with the show’s story and characters and it is wonderful to see families return year after year. The Snowman has definitely become a firm Christmas favourite with London audiences, and congratulations to the entire The Snowman team and its producer, the Birmingham Repertory Theatre. We look forward to welcoming new and returning audiences for the anniversary season this winter at The Peacock”.

The enchanting show tells the story of a young boy’s adventures when his snowman comes miraculously to life on Christmas Eve. Featuring a dazzling array of colourful characters including dancing penguins, magical reindeer, a beautiful snow princess, her wicked beau Jack Frost and of course, Father Christmas himself, The Snowman is a Christmas treat for all the family and a perfect introduction to dance for the very young. 

As well as the dates at The Peacock, The Snowman will tour around the UK this winter to the following venues: The Opera House, Manchester (8-12 November), Theatre Royal, Glasgow (15-19 November), The Mayflower Theatre, Southampton (10-14 January), Milton Keynes Theatre (17-20 January) and Theatre Royal, Brighton (24-28 January).

By arrangement with Snowman Enterprises Limited (A Penguin Company) and Chester Music Limited.

Suitable for all ages 


The Birmingham Repertory Theatre Production of
The SnowmanTM
The Peacock, WC2A 2HT
Thursday 23 November - Sunday 31 December 2017 
Performances: 11am, 2.30pm & 7pm. Times vary on selected dates. See website for full schedule. 
Tickets: £15 - £36
Family Ticket: £115 (four tickets including at least one child)
Early Bird £20 Offer for select 7pm performances. Book by 29 October
Ticket Office: 020 7863 8222 or peacocktheatre.com


Sadler’s Wells is a world-leading creative organisation dedicated to dance in all its forms. With over three centuries of theatrical heritage and a year-round programme of performances and learning activities, its goal is to motivate everyone to experience dance – to take part, learn, experiment and be inspired. Audiences of over half a million come to Sadler’s Wells’ London theatres each year, with many more enjoying its touring productions at partner venues across the UK and around the world, or accessing its content through digital channels. 
Sadler’s Wells commissions and presents more new dance work than any other theatre in the world, embracing the popular and the unknown. Since 2005, it has helped to bring over 140 new dance works to the stage, many of them involving its 16 Associate Artists, three Resident Companies and four Associate Companies – the most exciting talents working in dance today. It also nurtures the next generation of talent through its artist development initiatives, and reaches over 25,000 annually through its learning and engagement programmes
Located in Islington, north London, the current theatre is the sixth to have stood on the site since it was first built by entrepreneur Richard Sadler in 1683. The venue has played an illustrious role in the history of theatre ever since with The Royal Ballet, Birmingham Royal Ballet and English National Opera having all started at Sadler’s Wells. Sadler’s Wells is a charity and a National Portfolio Organisation, currently receiving 10% of its revenue from Arts Council England.

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