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Press Release: Northern Ballet wins at the UK Theatre Awards


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 Northern Ballet wins at the UK Theatre Awards

 

Northern Ballet is delighted to have won the Achievement in Marketing Award at this year’s UK Theatre Awards for its 2015/16 campaign for 1984The Leeds based company were shortlisted alongside Birmingham Hippodrome and York Theatre Royal and were further recognised with nominations for Achievement in Dance and Best Presentation of Touring Theatre. Northern Ballet last won the Achievement in Marketing Award in 2013 for its campaign for The Great Gatsby.

 

The UK Theatre Awards are the only nationwide awards to honour and celebrate outstanding achievements in regional theatre throughout the UK. The awards also include categories which recognise musicals, plays, opera, touring productions, shows for children, design, diversity, and individual awards for performance, direction and management.

 

Northern Ballet’s Director of Communications, Emma Mooney, said: ‘It is a great achievement for our team to be recognised at the UK Theatre Awards for our 1984 campaign. Northern Ballet is renowned for making bold repertoire choices and 1984 was no exception. Such an exciting title allowed us to experiment further with new media and digital platforms. Our collaboration with The Space, resulting in the full ballet being broadcast on BBC Four, was a fantastic way for us to deliver on our mission to bring ballet to as many people as possible.

 

-ENDS-

 

Notes to Editors

For more details of Northern Ballet's tour, on sale dates and booking information, please visit northernballet.com/whatson.

 

Voted Best Company at the Taglioni European Ballet Awards, winners of the 2016 South Bank Sky Arts Award for dance, and nominated for Outstanding Company at the 2015 National Dance Awards, Northern Ballet is one of the UK’s five large ballet companies. Based in Leeds it performs throughout the UK as well as overseas. Northern Ballet’s productions mix classical dance and theatre, embracing popular culture and taking inspiration from literature, opera, or giving a unique interpretation of popular classical ballets.

 

Northern Ballet is the busiest touring ballet company in the UK and is typically on the road for around 32 weeks of the year. The Company of 45 dancers tours a combination of full-length new work and established repertoire to cities throughout the UK. Northern Ballet also tours widely with its specially created ballets for children, all of which have beenadapted for TV by CBeebies, and also performs mixed programmes showcasing the versatility of its dancers.

 

northernballet.com

 

 

 

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