How to help ensure we still get arts coverage

[toursenlair]

Interesting comment from a book review today:

 

"Are you checking out The Globe and Mail online today? Then the odds are high that you won’t read this review.

How do I know that? Because we have the data, my friend, and they are sobering. As former Globe editor-in-chief John Stackhouse reports in his new book, when the paper analyzed its online traffic, they found that fully 40 per cent of the paper is read by fewer than 1,000 people. This benighted, much-ignored category includes “baseball, tennis and theatre reviews” – basically, a lot of arts and culture coverage."

 

In the "economy of clicks", we have another use-it-or-lose-it situation like the one I mentioned in the thread about dance magazines. If we want to still have dance coverage in our major newspapers,we have to click on those links. Even if we don't read the article because we don't have time!!! Keep on clicking.

 

The moderators of this forum work hard to bring us ballet links every single day. It's up to us to click. In the internet world, that's how we let the media know that this topic is important to us.

[ambros1a]

"If we want to still have dance coverage in our major newspapers,we have to click on those links. Even if we don't read the article because we don't have time!!! Keep on clicking."

 

I agree Tours-en-l'air. I click on most of these links - except for those behind a pay-wall - and then share them to Pocket for reading later. Pocket is a great app for mobile devices and it also has an add-on for desktop browsers so you can save and read from any device (I have no connection with the company that produces this app; I'm just a happy user :-))

[alison]

Okay, I'll start looking at the online tennis coverage as well

 

Thanks, Katherine - this is an important reminder.  Maybe we should pin it to the top of the Links forum as well!

[Ian Macmillan]

Katherine:  Wasn't there a saying from some Industrial chief to the effect that 50% of his advertising budget was wasted, but he didn't know which 50%?  In the same way, it's probably true that 40% of the printed Globe and Mail isn't read by those who buy it and the publishers are unlikely to know just which pages those are - but online, a cookie here and there makes it very simple for the publishers to know what's being read.  Those of us doing Links - and thanks for the compliment - know that too well as we try to husband our allocations of free access on various papers!  And that almost certainly has some bearing on the fact that some papers that were regular sources for ballet/dance material when I started on Links no longer have any at all.